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Title: Recruitment Coordination

Members: Beatrice de Oca, Linda Demyan, Nancy Gill, Ernesto Guerrero, Elena Jaloma, Catherine Paolillo, Ekin Pehlivan, Jennifer Perry, Asha Ramachandra, Roxana Tunc (team leader), and Armando Zavala.  

About: º£½ÇÉçÇø (º£½ÇÉçÇøCI) is committed to attracting talented and diverse students. To achieve this goal, various academic and non-academic units engage in outreach and recruitment activities across Ventura County. Our team investigated what recruitment efforts exist and to find ways to foster collaboration and resource sharing among units to ensure º£½ÇÉçÇøCI reaches its full potential in building a pipeline for future enrollment.  

Summary of Findings: 

• There is no integrated overall strategy through targeted support and collaboration opportunities. Multiple units conduct outreach and recruitment, leading to confusion and lack of collaboration on campus and in the community.  

• There are limited opportunities to share valuable resources among units, which causes valuable assets to be underutilized, and duplication of effort and budgets.  

• Cross-training and development is not consistent across units who participate in recruitment efforts. Collaborative programming, data collection and evaluation is also limited.  

Summary of Recommendations: 

• Ask for university-wide direction from leadership including a shared vision, five-year goals, detailed enrollment plan, campus-wide support, incentives, and recognition.

  • Status Update: The campus is engaging with the Chancellor’s Office and Educational Advisory Board (EAB), as well as other º£½ÇÉçÇøs across the system, to engage in a Strategic Enrollment Management plan to begin fall 2024. In addition, º£½ÇÉçÇøCI is partnering with accounting firm Deloitte and the Chancellor’s Office to develop a predictive analytics model that will help inform recruitment efforts.

• Establish formal committees and structures for central outreach and recruitment, data collaboration, cross-training, peer mentorship, and overall strategy.
  • Status Update: In progress.

• Develop comprehensive resources and platforms including a data dashboard, centralized repository of recruitment materials, and online platform for event/program sharing.

  • Status Update: Enrollment Management is in the process of implementing the first phase of a new CRM (Customer Relationship Management) software, Slate, during fall 2024. This platform will help support many of these functions.

• Implement data-driven decision making through standardized metrics, collaborative analysis, and integration with strategic planning.
  • Status Update: In progress.

• Increase communication and collaboration through regular meetings, workshops, shared calendars, and a culture of data sharing.
  • Status Update: This work is already in-progress and will continue to be formalized as the campus engages in the development of a Strategic Enrollment Management plan which will begin fall 2024.

• Offer targeted support and incentives for disconnected units and collaborative initiatives.
  • Status Update: Not yet started.

• Develop and implement a unified messaging framework to explain the º£½ÇÉçÇøCI vision and story to prospective students and their families.
  • Status Update: Communication & Public Relations will provide Enrollment Management recruitment staff, and student and faculty ambassadors, with a tool kit that includes online links to brand stories featured on campus light pole banners highlighting academic excellence, hands-on learning, campus life, and alumni success, as well as promotion of these brand stories on the University’s primary social media platforms; a review and suggestions for campus tour scripts, recruitment PPT presentations, and other recruitment materials; and provide general talking points highlighting attributes of the University. This work commenced during Summer 2024 with plans to provide for use during the Fall 2025 recruitment campaign.
    
    In partnership between Communication & Public Relations and ISAT #3 Subcommittee on Strategic Marketing, provide value statements for tier audiences and brand messaging to Enrollment Management recruitment staff, faculty ambassadors, and other campus staff providing University outreach, e.g., K-8 students, community events, festivals, fairs, etc. This work commenced during Summer 2024 with plans to provide for use during the Fall 2025 recruitment campaign.

• Establish a plan for sustainable practices over ad-hoc practices to determine what unit(s) will house the work identified in the above areas and be responsible for data collection and overall coordination.
  • Status Update: Not yet started.

The Recruitment Challenge team proposes a new system and set of processes. Our aim is to foster collaboration and resource sharing among units, leading to a more streamlined and efficient outreach and recruitment strategy. By optimizing efforts and minimizing duplication, we can ensure º£½ÇÉçÇøCI reaches its full potential in building a pipeline for future enrollment, attracting prospective students and their families, and collaborating with institutions within Ventura County.

Click here to read our full report. (, 330 KB)